10 Tools for Social Media Monitoring

Action is the key to move forward. One of the important actions on social media is monitoring behaviors; behavior of everything social e.g. Groups, Pages, People, Posts and Hashtags. While working for a famous social media website I scanned through social media profiles of influencers, the likes of Ann Tran, Mari Smith, Guy Kawasaki, Jeff Bullas and many more. One thing I found common among all those; there posts go viral within hours. They achieve great success by monitoring social media, understanding audience and sharing sharable posts.

To make your social media successful here I am with 10 Social Media Monitoring Tools

1. Buzzsumo

How well your competitors are doing on social media? Are you envy of those or want to learn from them. Choice is your’s. I prefer to later for obvious reasons. The Buzzsumo monitors your competitor’s social media and creates comparisons to identify weaker areas. You can use it across social networks Twitter, Facebook, LinkedIn, Google+, and Pinterest  

2. Followerwonk

This app is developed by Moz to analyze Twitter handles in much better ways. The app track changes to your social graph and shows interactive charts for changes in number of followers and follows. You can observe your followers by location, bio and who they follow etc.

3. WhosTalkin

Where is most of the traffic; politics, framework, apps, recipes, jobs or business? You are passionate about certain things, you want to engage your audience, but where are they? You can make use of this tool to find your listeners across 60+ social networks.

4. Social Mention

Who has mentioned you? Find who said what about you. Welcome critics about you, your products and services in real time. The Social Mention monitors more than 100 social media platforms for you. Track you people over Twitter, Facebook, YouTube, Digg, and Google Plus etc.

5. HowSociable

How your brand is doing on social media? Find social metrics over 12 social networks for free. Chose for paid subscription and know your brand health over 36 social networks. At the time of writing I tracked health of International Business Machine over HowSociable. Here http://www.howsociable.com/ibm is free analysis. Personally I like IBM for the philanthropy they display and teach to the world.

6. Addict-o-matic

I watch Julia Roberts in action. At the time of writing I did search for “Julia Roberts” over Addict-o-matic and results http://addictomatic.com/topic/julia+roberts are awesome. You are free to search how FIFA is trending or where most people are talking about JAVA. To find, just put your keyword / hashtag in Addict-o-matic search box hit enter and wait a moment. The app will create report within minutes.

7.  TweetReach

Track your Tweets in real time, know the metrics. The app offers metrics on Twitter accounts, brands, campaigns, events and hashtags. Also you can use TweetReach for Tumblr, Instagram and Facebook analytics.

8. Mention

Made in France and based in dream city Paris, mentions do everything with great love. Whether you are a CEO, a Marketers or a Brand, make good use of mention to interact with your audience in real time. Work with your PC or download mention apps for Mac, iOS, Android, and Chrome.

9. Sprout Social

Monitor all your social media accounts from one place. Make use of SproutSocial and read all social messages in smart inbox. You can set up keywords / hastags of your brand and get report. The SproutSocial has following features for hassle free social media management: Smart Inbox, Monitoring, Social CRM, Publishing, Analytics, Team Collaboration, Account Structure, Mobile

10.  Topsy

The Topsy is a certified Twitter partner based in San Francisco, California. It’s a real time search engine for Social Search, Social Analytics and Trends. At the time of writing I did Topsy search for LinkedIn Influencer Sir Richard Branson. Here are results. http://topsy.com/s?q=Sir%20Richard%20Branson&type=expert

Over to you, your product is awesome. Make use of these tools to boost your business and let me know your experiences through comment box below.

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