Like most of us at the women sorority, my friend Sarah loves to shop too. However, she abstains from trusting online shopping unless the e-commerce vendor shows up in the first page of her Google search. So, if you’re an e-Commerce brand and looking to becoming a trustworthy and dependable e-store, you will need to impress people like Sarah around the world.While Pay-per-click ads might help you attract some traffic initially, the highest conversion rates are achieved only with organic searches.
Undoubtedly and unfortunately, as an e-commerce website, you will have to compete with tons of other e-commerce websites. If you want to climb up the search engine ranking ladder, you will need to adopt some effective SEO techniques which we shall discuss about as we move ahead. If you’re just getting started with your e-store, you have just stumbled upon the ultimate guide to creating a search engine friendly website. If you have already been in the market for some time, nothing to worry, you are still in the right place to start implementing these strategies.
Identifythe Best Keywords
The best way to find the right keywords for your targeted or landing page (the page a user lands up in after clicking the link on a search engine), is to think like a customer. As a customer, what keywords would you use to find products that you want to buy?
To HTTP orTo HTTPS?
HTTPS (Hyper-Text Transfer Protocol Secure) is just a secure version of HTTP that encrypts data and adds that’s extra security layer.
Providing relevant and useful content in your e-commerce website will not only help your customers in understanding more about your products but will also aid Google in knowing that your content is better than your competitors.
When it comes to e-commerce marketing, a picture is definitely worth a thousand words. With more images, videos and infographics, you can expect a 94% higher viewing rate than a website that has only textual content.
The Link theory
The only way a search engine can discover or crawl on your web-page is by coming across links – internal and backlinks. Internal links are links that are placed within your website and Backlinks are links that are found on external websites that lead to your web page.
Having a relatively slow loading website will not only chase away your users butannoy the search engines too. Google loves speedy websites and will rank you higher if your website loads fast.
As an e-commerce brand, you need to blow away your audience with the products and services you offer. However, to get noticed by that audience, you first need to impress the magnanimous search engines. With a great SEO strategy, you are bound to rank higher than your competitors and thus increase your traffic and revenues. Improving your SEO should be your unending mission and not just a one-time goal.