Images are used throughout marketing nowadays, there it is to promote a brand on social media, increase conversion rates of a website, or as part of a visual content marketing strategy. If you’re using marketing images in any way it is likely they’ll have a big impact on your results – which is why you should ensure they are as effective as possible.
Coming up with more effective marketing images can be tricky, as it is admittedly a fairly subjective area. That being said there are a few ways that you can go about it:
All too often people compromise on the quality of their marketing images – to the detriment of their marketing efforts as a whole. As a rule your marketing image should always be top notch in terms of quality, and substandard images that are blurry, pixelated or simply lack the right kind of visual impact should never be used.
Marketing images that use vivid colors particularly for the subject of the image tend to perform best. Not only do the colors draw viewers’ eyes to the subject, but they give it a more vibrant appearance that appeals to most viewers. While there are some exceptions where you may want to use less saturated colors for a more somber tone, in most cases vivid and highly saturated colors work best.
In many cases you may re-use the same marketing images across various platforms, and if so (or even if not) it is important that you size it to purpose each time. The fact of the matter is that different social media platforms use different dimensions, and if you’re using your images on websites or other platforms that is likely to be the case as well. By sizing your marketing images to purpose each time, you can ensure that it is framed effectively for each platform.
If you want to be able to improve the quality of your marketing images, adjust their colors or resize or crop them to fit a particular frame – you should try Movavi Photo Editor. It is a simple yet potent photo editor that is easy to use and will provide you with the tools you need to come up with effective marketing images.
With just a few clicks you can use Movavi Photo Editor to enhance the quality of your photos, resize or crop its frame, or even perform other edits such as removing unwanted elements, touching up portraits, and so on. In fact you could even learn how to change photo background and superimpose the subject from your marketing images onto an entirely new setting.
At most it will take you a few minutes to familiarize yourself with the features in Movavi Photo Editor and figure out how they work. Once you do it you can apply them to your marketing images, and ensure they are as effective as possible before you publish or share them online.