Web design is constantly evolving because of the number of web design trends always springing up. The trends for this year are pretty interesting and noticeable even though some of them may not be your style.
Website that are designed to be pretty fast is currently a trend but this should be the priority of every website as well as web hosting, so we are not going to talk about that in this article – just a reminder, if your webpages are slow to load and has no design elements, visitors to the site may not stay, which will increase bounce rates – you already know what this means for SEO, always ensure you have this covered.
Moving on, some of the design trends listed below might not get you increased conversions, traffic or more viies but if it is a trend that works with your content, it will definitely improve user experience on your website.
1. Dimensional illustration
Just when we thought the era of the flats was never going out of style, brands like Stripe and Pitch are changing the game by spending a lot of brand capital behind an old (new) fashion form of illustration – 3D.
This isn’t just content with the standard cutout illustration style made popular by Slack, designers are looking to add realism, organic shapes and depth to graphics with the goal of combining and removing the boundaries that exist between the physical and digital world. That is, sharpen the contrast between human beings and digital products putting both elements in imaginary spaces where web users can manipulate and truly engage with digital elements.
Emotional design is about creating connection with web users. In 2019, apps and websites that do not actively design or redesign your website to create emotional connection will be lost. According to Design Shack, there are four basic categories that emotional connections can be grouped under – trust and disgust, joy and sadness, surprise and anticipation and disgust and fear.
To implement this design trend, visualise where your contents falls in the above grouping and use imagery, colour and other user interface to further connect your website visitors on that level.
When it comes to website design, minimalism has always been top contender even though up until recently, it hasn’t been as popular – minimalism is now making a combo. Minimalism is characterised by very simple designs which still provide detail. It is the perfect demonstration of the ‘less is more’ ideal.
A minimalist website seeks to help users consume information without working too hard and without distractions. This is why, the design layout of a minimalist website features very little elements. To make your website more minimalist, you would have to simplify your colour scheme and take out redundant elements for a cleaner look.
4.Heavy focus on mobile
The number of mobile users worldwide is on the rise and a lot of web users now actively access the Internet using mobile. According to statistics as at 2009, over 50% of website visit some from mobile – that number has grown rapidly ever since and it is showing no signs of stopping. Google now tests and ranks web websites based on mobile friendliness and mobile user experience. This signals that a mobile friendly site is now very important.
How do you make your website mobile friendly? The first step is to make your website responsive (there are a lot of template website builders you can use to do this). Then ensure all internal links, buttons and clickable information are made larger. The general rule of thumb is, if a mobile user has to enlarge to click on a button, then it is bad user experience.
Next, look into compressing photos and other files on your website for better load time. The key to a mobile friendly site is responsiveness – do not forget this.
Video has has been poised to replace written. media for some time now however it hasn’t been successful but it is still a trend that you should consider implementing. In the beginning, YouTube was the only popular video network – currently, Instagram is putting a lot of skimming the game by removing video restrictions using its IGTV feature.
Incorporating this design trend on your website is a great way to spruce up the content on your webpages. It is never too late to begin using video. For example, you can use you can embed videos in your click funnel or integrated as a background by having it become more immersive. There’s a reason why Instagram and Facebook are actively creating ways for users to share more video content, the autoplay feature included on these platforms is nothing – videos get your attention within the first few seconds and you often find yourself watching it till the end.
Adding videos to your website can easily done by using a ready-made embedded code or a WordPress plugin that would help you set up video backgrounds, in a couple of clicks. Currently have video materials that would be perfect for your website? Why not use it right now?!