Online marketing is tough. If you’re just starting, you should realize that what you’re getting into is a game that exists for a good time now. Like with any old game, there are experienced players who know exactly what they’re doing, why they’re doing it, and how they’re doing it.
Now – I’m a fan of the idea that every entrepreneur, businessman, or marketer, whether he’s new or experienced, can simply break the ice in his/her marketplace by adopting brilliant ideas.
I’m talking about out-of-the-box thinking. I’m talking about standing out from the crowd and delivering something better.
You’re probably reading this article because you seek some guidance on how to improve the performance of your startup. That’s great. However, you need to understand how important it is to act on the knowledge you acquire. As the leading figure of a company, you’d better be aware that it’s you who has to make the first move. It’s you who has to provoke progress!
I chose to write an uncommon introduction because I believe that you should never forget that efficiency requires personal awareness.Once you realize that you must take control of yourself to be actually able to control and improve your business, efficiency will skyrocket!
Let’s have a look at some of the essential web marketing strategies for startups. There are, of course, much more other ways to promote your website. However, these are the essentials in terms of efficiency, diversity, and elasticity.
Branding is the most important aspect that you need to take care of first. Your brand is your image, your name, and your reputation. Your brand is also the collection of all experiences that your customers have had or will have. The better the experiences the higher your success.
To develop an image means to establish your position in your niche marketplace. To start with the right foot, you should develop a “unique value proposition” and you should leverage it throughout your entire marketing process.
This proposition is unique by nature and it should be as original as possible. You must figure out why your business is better than your competitors by highlighting the benefits that only you can offer.
Content marketing is a vague concept. You see, content is everything, and you can find it everywhere you look, including in this sentence.
“Content” – text, video, audio, other graphics. It is basically information through language.
“Marketing” – in this context, it means putting content in front of audiences with the purpose of educating, entertaining, noticing, and so on. Obviously, the ultimate purpose is to turn the reader into a customer.
Here’s the thing:
Everything you’ll do is related to content. Therefore, you should perceive your content marketing strategy as the starting point of all your other attempts.
That’s exactly why you’ll have to firstly focus on quality. You need to provide real value in the information you’re putting out. After all, this content will heavily influence your brand’s awareness, image, and reputation.
Search engine optimization. At this moment, the search engines are the #1 choice when it comes to finding information online. When you want to find persons, you check social media.You want to find information?Search engines are the place to look.
As a business owner, you should not neglect the power of SEO. Your niche may be crowded or may be light. Either way, you must have at least the basic ON-Page optimization and a few reliable backlinks.
My point is this: if you’re ready to give SEO importance, be extremely careful. You shouldn’t get attached to “rankings”. Of course, if you’re extremely new in the market, SEO could be the best strategy to get your brand on the 1st results and keep it like that for a long time.
But, if you’re starting in a crowded niche, where big players are already establishing the rules, you should keep your efforts at a decent level. Don’t neglect it but don’t push it either!
Social media marketing is the bread and butter of today’s digital marketing. There are hundreds of social media networks that people currently use, and there are millions of possibilities to reach those people.
Depending on your content marketing strategy and your target audience, you should select the best 3-5 social media networks. Think:
What social networks does my target audience mostly use?
Find your answer and start planning a social media strategy. By focusing on just a few social networks, you can put more quality in your work and therefore achieve more effective results.
Social media marketing, like all other online marketing techniques, is a skill. The more you practice it the better you’ll get at it.
Generally, you should provide amazing content and create engagement. Reply to your followers’ comments, requests, and needs. Show them that you’re a brand that truly cares, and your startup will rock. The more faith people have in you and your products the better opportunities will arise.
E-mail marketing…who hasn’t heard about it?
You see, everything that we’ve discussed earlier are essential components of your startup success. However, to make them real, you need to develop an efficient communication channel that will serve as a bridge between you and your customers.
E-mail marketing has been proven to be the most effective way in which brands can develop and nurture relationships. Not just that, but it is also the best way to convert followers into actual buyers.
The sale process doesn’t happen on Facebook, Twitter, on Instagram. It could happen on your website, or it could happen in your email. Email marketing works because you are able to create a personalized experience for every follower that’s interested in what you have to offer.
As I’ve already mentioned, to improve your business performance, you should improve your brand first. One good way of doing that is through forum marketing. Here’s a simple strategy that I approach. Ps. It never ceases to work.
Believe it or not, this will make you the #1 player in the niche market. Why? Because people who have problems go and seek help on forums. You can be there, an authoritative figure, showing them the path to their solution.
Every significant response should be ended with a link that offers more guidance on the topic. Don’t link your products there, or else you’ll be seen as “just another marketer” who posts for his own benefit.
The idea is that your brand should provide genuine and helpful answers all the time. Otherwise, there’s no point in following this strategy either. You either go until the end or you save yourself from the trouble. Consistency is key!
Here’s the secret that nobody tells you.
Every strategy that you employ should be consistently practiced and tested. Every day will come with new results. These will be failures and successes.
What’s important for you to understand is that it may take 1000 successes to reach the success you want. On the other hand, it may also take 1000 failures to actually reach the final success. That was an abstract example and each businessman has a different roadmap and different chances.
Let me ask you something.
How could you possibly reach your final point if you give up after the first, second, or third try? What about the 100th try?
You see, you’ll never get to the 100th try if you don’t have the knowledge, the skills, and the mindset required.
Therefore, my suggestion is this: everything you do, whether it is the implementation of a new web marketing strategy or an improvement of your brand image, establish whether you’re going to stick to your journey until the end. Otherwise, save yourself from the hustle!
Getting consistent quality of web traffic is the result of smart and hard work. Choose the right strategies, choose the right people, find the proper customers, and optimize according to feedback. Stay consistent, persistent, and confident. At some point, the trial-n-error method will lead you to a huge opportunity that you may exploit. That single opportunity may be your ticket to a “boom” of growth, and it’ll eventually be the ticket to financial freedom.