A Beginner Guide to Use WordPress for Local Businesses

Manas Singh 23rd Mar 2022

Are you a local business owner looking for a way to expand your reach and get more customers? If so, then you should consider using WordPress. WordPress is a free and open-source content management system that makes it easy for you to create a website or blog from scratch without learning to code. This beginner's guide will show you how to get started using WordPress for your local business.

Choose a Domain Name and Hosting

The first step is to choose a domain name and hosting for your website. WordPress.com offers free domain names and hosting, but we recommend using a self-hosted WordPress.org site to have more control over your website. This is where WordPress for businesses is most successful, that is because they're set up on their own domain. For local businesses, it's important to choose a domain name that includes your city or region so that people can easily find you online.

Setting up WordPress

The next thing is how to install WordPress. You can do this by either downloading the software from WordPress.org or signing up for a free account on WordPress.com. If you want more control over your website and don't mind paying a monthly fee, then we recommend using WordPress.org. However, if you are starting and want to keep costs down, WordPress.com will be fine.

Once you have chosen which platform you want to use, setting up your account is easy. Just follow the instructions on the screen, and within minutes, you will have a working website or blog.

Activating a Theme

A theme is basically a template that determines the look and feel of your website. WordPress has thousands of free and paid themes to choose from, or you can even create your own themes, so you can find one that fits your style and business needs.

To activate a theme, go to the Appearance tab in your WordPress dashboard and click on Themes. You can browse through the available themes and select the one you want to use. Once you've found a theme you like, click on Activate, and your website will now have a new look.

Add Features by using Plugins

One of the great things about WordPress is that it's very extendable. You can add features and functionality to your website by installing plugins. Plugins are like apps for your WordPress site, and there are thousands of free and paid plugins available.

Features and plugins that can help a local business include:

1)      Google Analytics for WordPress:

This plugin allows you to collect the data that matters most to your local business and view it all in one place. Google Analytics for WordPress is a free plugin that shows you how people find your website, what they do when they get there, and where they come from. This information can help you make decisions about marketing and advertising to get more customers.

2)      Maps and Location:

If you have a physical store or office, you'll want to make sure people can easily find it. A few different plugins allow you to add maps and locations to your website so people can find you.

3)      Google Maps for WordPress:

This is a free plugin that lets you quickly add Google Maps to your website. It also allows people to get directions to your store or office right from your website.

4)      Another great option is the WP Google Maps plugin.

This plugin is also free to create custom maps with markers and pins. You can even add layers, such as traffic information, satellite images, or terrain data.

5)      Social sharing:

Social media is a great way to promote your local business. There are a few different plugins that can help you add social sharing buttons to your website so people can share your content with their friends and followers.

6)      The ShareThis plugin:

One of the most popular social sharing plugins is that it's free and allows people to share your content on over 200 social networks.

7)      Contact Form:

A contact form is a great way to collect leads from your website. A few different plugins allow you to add a contact form to your website so people can get in touch with you. This plugin allows you to create custom forms with ease. It comes with a drag and drops form builder, pre-built templates, and plenty of features to make creating forms easy.

8)      Reviews and testimonials:

If you have customers who are happy with your products or services, then you can use their reviews and testimonials to help promote your business.

9)      Email list management:

Email marketing is a great way to promote your local business. Some plugins allow you to add an email signup form to your website so people can join your mailing list.

10)    Social Engine Optimization (SEO):

SEO is a great way to get more traffic to your website. There are a few different plugins that can help you optimize your website for search engines.

Once you've installed a plugin, you'll need to activate it to start using it. To do this, go to the Plugins section of your WordPress dashboard.

Add Your Content

WordPress makes it easy to add and edit your content to get started right away. Adding content is easy, but you can use the WordPress editor if you want more control over how it looks. The editor allows you to add images, videos, and other media to your posts and pages. You can also format your text using headings, paragraphs, and lists. The content should be motivational, interesting, and helpful.

You can easily create a WordPress website for your local business by following these steps. WordPress is an excellent platform for businesses of all sizes, so don't be afraid to give it a try.

Authored By Manas Singh

He is a continuous blogger and has blogged on different topic. He loves to surf Internet and always trying to get new Idea about new Technology and Innovations and sharing these great information to all the technology lovers.

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