Amazing Ideas to Start a SaaS Development Company in a New Year

Manas Singh 28th Dec 2021

The growth of Software-as-a-Service (SaaS) product development fascinates by its scope and market revenue that is expected to rise by 30% by 2027. However, the competition is really high and it becomes more complicated to find the unique SaaS app idea and provide a value proposition to future customers within a particular industry.

First of all, it is pivotal to understand the aim of SaaS integration, meaning why businesses actually implement off-the-shelf or custom SaaS products within their businesses.

It mostly goes like this - companies struggle with certain problems and look for effective ways of coping with them. Thus, they implement different types of business automation and management tools hoping to resolve all the issues.

What is beneficial about SaaS is companies do not have to install or manage the system, they just pay the subscription and get access to the functionality via their browsers. Of course, SaaS can have several versions including desktop, tablet, and mobile to make the system accessible anytime anywhere. 

In this post, we have collected the top SaaS startup ideas that will be in demand in 2022 and which have low competition by the product quality on the market yet. So keep reading and maybe one of the ideas is exactly what you were looking for. 

To begin with, here is a little guide on how to look for an idea for your SaaS product and make sure it is in demand:

  1. Conduct market research - it is pivotal to define the core problems companies of the same industry struggle with every day and how SaaS products can help them resolve all these troubles meaning what functions these businesses require to have in SaaS application;
  2. Consider the competitors - as we have already mentioned the competition is high so your SaaS product has to have strong differentiators and values over your direct and indirect competitors, it can be advanced functionality, innovative technologies, affordable prices, strong technical support, and so on;
  3. Choose a SaaS development company - your potential software partner has to be aware of the latest trends in the SaaS app development market and have relevant experience in building custom SaaS applications for different domains.

Hot ideas of SaaS development in 2022

The variety of market-available SaaS products in different directions is surely huge. However, if a certain niche already has similar SaaS apps to your startup idea, then you need to define the main disadvantages of ready-made SaaS solutions and consider all of them in the functionality of your SaaS development.

Property management system

Property management platforms are currently in high demand in the real estate industry. Most companies dealing with property struggle with manual ways of things and lack of automation, risking missing vital details about customers, their requests, property information, and so on.

The property management system is capable of saving and structuring information about each property object, collecting clients' information like requests, complaints, etc, tracking the performance of each broker and their sales plans performance. 

CRM system

Customer Relationship Management (CRM) systems are tasked with unifying all company's departments and their performance, collecting data from all external and internal sources, and providing harmonized report generation based on this analyzed data.

CRM platforms also collect and save customer information, track their interaction with your service or products to provide them with an improved customer experience next time. This customer information also adjusts valuable insights in marketing and sales strategies tracking their efficacy and making the needed changes. 

Sales tracking software

Sales tracking software can be a part of business automation tools like ERP, CRM, POS, and others and also can be a separate software system implemented within business processes. Sales tracking software collects all sales information for the whole time the company works to provide a comparison of current sales strategy to the previous year and build for the upcoming year in order to increase sales and income.

The success of the sales strategy is defined by the execution of monthly plans. So monitoring and analyzing the sales data helps to make forecasts for the following months and make the needed amendments in the strategy. 

Marketing automation solution

Commonly, marketing departments have numerous daily tasks in order to execute the monthly and annual plans. Email campaigns and responses, social media posting, deals researchers, content creation, crowd-marketing - these are just some everyday tasks for marketing managers.

Not all companies can afford to hire specialists for each of these activities as not all of them can be simply automated with marketing automation software. Thus, this type of SaaS solution can automate some processes like mailing potential clients and sending them different samples of responses, posting new content on several social media accounts simultaneously, collecting customer information from various sources like website contact form, blog, social media, and so on.  

Telemedicine apps

Telehealth is an evolving industry to continue adopting innovations. Telemedicine entails remote health monitors via medical wearable devices. However, clinics and patients need the platform for health data exchange and commonly governmental medical facilities cannot afford to develop a custom medical application.

Thus, they use SaaS platforms to connect the medical devices and EHR\EMR systems located in a clinic. Of course, telemedicine SaaS development requires following the HIPAA regulation and interoperability rules to be accepted in hospitals. 

To sum up

The demand for SaaS applications is strong in different industries despite the huge number of competitors. Businesses are willing to adopt SaaS products that include the latest trends in the market, innovative technologies and ensure an efficient product experience for each customer supporting them 24\7.

Custom SaaS development requires constant upgrading due to the changing of trends and customer feedback to provide them with the relevant functionality, intuitive design, and operating software. The development of custom SaaS will make you invest your time, money, and effort but the final result is worth the commitment.

Authored By Manas Singh

He is a continuous blogger and has blogged on different topic. He loves to surf Internet and always trying to get new Idea about new Technology and Innovations and sharing these great information to all the technology lovers.

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