As a brand strategist, you would know that the essence of publishing posts on Instagram is to boost engagement. But how do you feel when you discover that your engagement is decreasing? Your guess is as good as mine. The major cause of a decrease in engagement is poor content.[...]
With recent technological innovations, most modern customers frequently become exposed to various brands whenever they use their mobile devices to check social media. Since these users often log into these digital channels, organizations who secure digital presence on these platforms reach a broader audience that eventually becomes their consumers. As[...]
If you are an e-commerce brand with a presence on Shopify and have not utilized Shoppable Instagram and UGC for your business, then this blog would be an eye-opener for you! Ever since social media emerged, the platform has become a breeding ground for marketers and business owners to establish[...]
Instagram has become a staple for a lot of businesses and it is not surprising that so many brands are pouring their resources and trying to conquer their respective markets. As the platform continues to grow at a very rapid speed, it is natural that the people behind it see[...]
With holiday shopping season nearby, now is perhaps the best time to start a Facebook Store. It allows businesses to open online shops where they can “show and sell” their products to Facebook's nearly 3 billion monthly active users. 80 million other SMBs are also on Facebook, 25 million of[...]
One of the most critical points to focus on when boosting your website and gaining traffic is SEO. After all, with the trillions of searches done yearly, a lot of your potential audience can be found after optimizing your website to be found ranking high on search engines! However, getting[...]
Facebook engagement is one powerful marketing strategy that enables you to have better reach, boost sales of your products, or help drive traffic into your website. When you say Facebook engagement, this means any action that a user makes on Facebook with the intention of gaining more followers. These actions[...]
Action is the key to move forward. One of the important actions on social media is monitoring behaviors; behavior of everything social e.g. Groups, Pages, People, Posts and Hashtags. While working for a famous social media website I scanned through social media profiles of influencers, the likes of Ann Tran,[...]
