You probably are aware that Facebook is one of the most popular social media platforms on the internet today. Facebook receives more than 1.5 billion visitors on a regular basis from all around the world. It attracts people of all age groups. That’s why Facebook marketing is a must marketing strategy for websites. Whether you are promoting a technology blog or an e-commerce website, Facebook has the power to uplift your sales and visitor count.
Apart from using Facebook for sharing things we love and communicating with your friends and family, a majority of website owners are using for generating traffic to their websites.
Today, we are going to share some of the little-known Facebook marketing strategies to help you drive more traffic to your website without putting in a lot of efforts, time and money.
1. Segmentation – Target the Right Audience
Segmentation does not only apply to Facebook marketing but also other type of advertising. You get the opportunity to target the right audience, thanks to the segmentation strategy, which makes marketing more effective and much simpler. For an instance, if you were to sell kids clothes, you would target young and old parents, instead of targeting college-goers. Rather advertising your website to all Facebook users, which are more than 1 billion, you should target the ones who are interested in buying kids clothes.
A Facebook insight option is a powerful tool to check out your targeted audience. Open insights page and click on the people’s tab, you would be able to access geographic, demographic and psychographic information on the page.
2. Determine the best time to post
Yes, there is a thing like "best time to post". You would definitely want to publish a post when a majority of users are online and get to see your post on their newsfeed. Posting on inappropriate times would not generate traffic to your website. The best way to know the best time to post is to check insights available on your Facebook business page. Facebook has done a great favor to online businesses by launching this feature since it shows the average time when your followers and friends are online.
Follow the steps below to check your Facebook business page insights.
3. Make the most of social media icons
Don’t forget to use social media icons on your website to obtain more likes and followers on your social media platforms. Social media icons are a great way to inform your visitors that you are on different social media networks, which allows them to share their favorite services and products with their friends and family directly from your website. Also, there are many Facebook users who visit your website, find it interesting and want to join you on Facebook to obtain latest posts and news on their Facebook newsfeed. Make the most of it and give your visitors an opportunity to share your website with their friends and family.
4. Run Facebook Campaigns
A recent study has shown that people participate more in Facebook campaigns. These campaigns not only help your users to earn free gifts and rewards, but also allow you to drive more traffic on your website.
5. Track, measure and act
Don’t overlook the power of social media networks. The more you involve in these networks, the better chances you have to promote your website. Keep a track of your likes, followers and shares, measure the success and failure you may have faced due to this and act accordingly.
Facebook has the power to make your website go viral. Act today to make the most of it.