If you find yourself wondering about the benefits of flexible integration, you stand on a long history of success. Your teams used the right tools for the job, choosing the correct, most efficient ways of working to propel business. If anything, if you are reading this article, you may have been too successful. Your databases and systems have grown and grown, suggesting you install flexible ERP and CRM integration.
Some may say it’s needless. Your ERP like Microsoft Dynamics 365 or Great Plains (GP) and your CRM work well after all. They are fully powered to manage the corporate functions you need:
At the same time, your CRM is busy ensuring that your contact between the business and your client has a high standard of service (and successful upsells). It keeps your notes, contact details, accounts, and every data point that even the most seasoned marketing professional would need. And yet, they might be failing your business.
It’s time that your tools kept up with your business. Instead of finding it a challenge to get the full informational picture, access the data you need, and leverage that insight with strategic thinking—you can scale your business and improve its readiness for the market leadership everyone seeks.
Learn why flexible integration can help. Stop tasking good talent with data entry, transferring data manually, and discovering incomplete, missing, or damaged records. See these three cornerstone benefits of third-party ERP and CRM integration.
Your ERP—whichever it is—probably handles the material and resource requirements of your organization with strong efficiency. In general, it assists the planning of how certain assets will be divided and portioned off to supply every arm of your company with the conditions of success. Pushing fulfillment and following the supply chain, the system aims at maximizing, growing, fueling the fire of the firm.
CRM integration takes this further. With the flexible integration, you can connect all the data you have internally with the data points for customer records like their tickets, orders, sales, preferences, and more. Escaping the siloed system of independent and isolated systems, you can elegantly handle your resource supply as well as the ordering demands of your customer.
For each system, the sole purpose is to promote the company as a source—a source of services, of products, of experiences. In addition, one system is designed to meet one need perfectly, the second serves another, and the third, yet another. Unfortunately, this means that each of these systems is blind to certain elements of the business. Connecting them is the best way to clear your view of the customer and consumption.
Integrated ERPs and CRMs like Salesforce, for example, mean that you can manage margins with a concrete perspective of the customer through every available means you have. Syncing up finance and supplies with consumer opinions, feedback, and trends—you can transform products, repackage messages, and speed up selling.
All businesses ultimately deal with data as much as they do with human beings. The connection between the customer or client and the database may not be obvious, but take the example of the service industry, and imagine a firm that depends on its clients to maintain an account and repeat business indefinitely.
This model is fueled by the perspective that the people who buy from them have of the business. In the course of business, the organization may store all it knows about the client while it supports their service, but when it comes to managing marketing, there seems to be a disconnect.
The department is not able to access the crucial data (that they may not even know exists within) they need to continually improve their efforts. They might even try manual duplication, but this results in errors, lost labor, and frustration while the ecosystem of platforms lacks coordination. Their customers notice.
Integration means you are in step with your customer because it helps you know them better with each entry. When you get to know them, they feel the personalization and individual attention that creates lifelong advocates.
Rapidi eases integration. As a leading third-party integrator, Rapidi provides solutions that serve vast industries on a global scale. Their solutions work efficiently to integrate with minimal downtime and the most accuracy.
To connect nearly any database or system through seamless-yet-simple templates, partner with Rapidi and achieve these gains.