TikTok currently has a significant global reach, with over 800 million active users and the title of the most downloaded app of 2020 thus far, offering it a formidable platform for businesses looking to talk to a broad and enthusiastic audience.
TikTok's Ads Manager, in conjunction with the company's recently launched Marketing Partner Program, is assisting advertisers in unlocking the platform's creative potential and engaging with TikTok young to build credibility.
TikTok is a fun way to increase engagement and express yourself as a brand. However, because TikTok is such a new platform, you may be perplexed by the various sorts of TikTok commercials and how to leverage them. Don't worry, as we are here to help you in all possible ways.
Although TikTok is appropriate for most businesses, not all firms will be successful using it. It is primarily for companies who want to reach out to a large, engaged audience. The average engagement rate on TikTok is 29%. It is also fair to say that 90% of TikTok users use the app many times per day and spend an average of 52 minutes each day on it.
As a result, TikTok is the most effective medium for interacting with your audience. If you own a business that caters to the younger generation, TikTok advertising will likely be successful. It is because half of TikTok's global viewership is under 34, with 26% between the ages of 18 and 24. However, there are still plenty of ways to reach out to people of various ages.
Finally, if you have a firm that caters to an international audience, the TikTok ad is ideal. It is due to TikTok's global availability in 150 countries and 70 languages. With these many benefits, people can also buy TikTok likes to stay unique on this platform. If your target demographic fits into one of the categories listed above, your advertising investment will pay off highly.
Here are the leading types of TikTok ads which you can use according to your requirements.
In-Feed, TikTok's basic ad format, lets you embed a video ad that automatically plays within a user's For You feed. In-Feed advertising can last up to 60 seconds, but the ideal length is around 15 seconds. Because they have the same user interface as organic postings, they may be played with sound and look and feel like native content. TikTok's Ad Manager allows you to buy directly from the app.
You can use In-Feed advertisements on TikTok for a wide range of campaign goals. Each one has a clickable call-to-action button that can direct traffic to other landing pages, app downloads, or your brand's TikTok business Account Setup.
Structure your In-Feed video advertising to function vertically, and remember the exclusion spaces you will need to stay inside to avoid TikTok's user interface overlay blocking any of your main visual elements. You can also purchase packages from trusted sites like Tweetphoto to gain more benefits.
Take advantage of TikTok's great ad space to put your company in the spotlight. When you initially open TikTok, you will see TopView advertising at the top of the For You feed. Video can be up to 60 seconds long in this format, providing a completely immersive viewing experience with no competing content.
TopView is ideal for brand exposure campaigns since it ensures an extensive reach and a large proportion of views. Brands could take advantage of this prominent placement by creating a compelling video that makes a lasting impression. The sites like Tweetphoto can also help you with this process to gain more efficiency.
A TikTok Brand Takeover is a full-screen, more great advertisement that appears as the first thing when a person opens TikTok. Because the complete visibility is clickable, this format will ensure incredibly high reach and exceptional performance, decreasing friction between the ad and the target goal.
Brand Takeover ads are concise and efficient, consisting of a 3-second image or a 3-5-second video, allowing marketers to send traffic to both intrinsic and extrinsic landing pages. Brand Takeover ads have a 100% Share of Voice for the day they start, which means users will not see another Brand Takeover. This particular ad space requires more resources and is the best fit for huge brands seeking maximum visibility.
The Branded Hashtag Challenge is a technique of engaging audiences by encouraging the co-creation of content. It better fits in with TikTok's specific user-generated content (UGC) aesthetic. Within the software, the format gets split into three sections.
First, regular video advertisements show in the In-Feed placement, enticing viewers to participate in the challenge. Next, there is a prominent banner set up over the Discover page that directs the audience to the page of Hashtag Challenge, which is the challenge's central core, gathering videos submitted from all around the world.
Branded Effects allows businesses to embrace their playful side by creating shareable branded stickers, filters, and effects that viewers can use in their videos. These effects can be utilized independently or combined with your Branded Hashtag Challenge for a more immersive ad experience.
The value of Branded Effects, like Hashtag Challenges, resides in the fact that such types go further than just an advertisement. Your viewer gets captivated and interested, associated with a significantly higher level of engagement.
These details would help you to get some knowledge about most of the details about TikTok ads. Make use of this information to get the most out of things successfully in your field.