Domain Name

What Is A Domain Name?

A domain name is a website’s name. It is used to point people to a specific location where your website is housed (hosted). Domain names are typically used to identify IP addresses by humans via the web. Domain names are unique identifiers which differentiates the various websites on the internet.

How To Register A Domain Name

Registering a domain name is pretty simple:

  • You would have to visit the website of a domain registrar and check to see if your preferred domain name is available.
  • A results page will show up telling you if the domain name is available to be purchased or has been taken up by another Internet user.
  • If it’s not available, you could try a different TLD extension with the same domain name or add a prefix or suffix to your preferred domain name.
  • A good rule of thumb is to always go for domain names with “.com” extension available because this TLD is the most popular and widely used.
  • Once you are satisfied with your chosen domain name, you can then go ahead to pay for it.

Choosing A Domain Name

Your domain name should be short and simple and closely related to your business offerings. Conduct a brainstorming session and make a list of possible names. If you are having problems coming up with a good name, you can conduct some research and see what is popular and relevant to your target audience or check for catchy phrases in your industry.

You could also try different word combination and then settle on one.

Here are some tips to help with brainstorming :

  • Keep it short and simple
  • Use only letters and avoid any numbers or special characters

Pro tip: once you’ve come up with a domain name that you like, you should quickly search for availability and buy it with a domain name registrar.

Important Guidelines For Selecting A Domain Name

Even though niche specific domain name extensions are rising in popularity, they not necessarily the best domain name extension for your business website. In terms of broad appeal, a “.com” domain address is still the gold standard.

Therefore, businesses should always go with a .com variation when possible. Even if this means spending more money purchasing the domain than was budgeted for, domain name extensions like these appreciate over time.

The Dos And Don’ts Of Selecting And Managing A Domain Name


  1. Do – include keywords in your domain name when possible.
  2. Do- remember to renew your domain name registration before it expires.
  3. Do -remember to register yourself as the owner of the domain name.
  4. Do- purchase Whois privacy protection if you are particular about personal information privacy.


  1. Do not- buy a domain name without checking into its past history.
  2. Do not- use hyphens, abbreviations or numbers in your domain name.

Introducing Subdomains

Even though subdomains are used regularly, you might know very little about it. The major difference between a parent domain (regular domain) and a subdomain is that a subdomain does not have to be registered with the registrar. This is because it is created only after the main domain has been registered on the DNS server that the website runs on. In addition, depending on the hosting provider, you can set up multiple subdomains without having to pay an additional fee.

The Domain Name Renewal Process

Ownership of a domain name can be lost if registration is not renewed 24 hours before the expiration date. After a domain name expires, it is sent into a pool where other expired domains are. These domains are either put up for auction or reordered by the domain registrar. If nobody picks an expired domain name during the auction, it will be  pushed back into the public pool and made available for registration.

What Happens If You Miss The Renewal Date?

If you miss your domain name registration renewal date and it expires, there is a good probability that you can get it back during a grace period (if your registrar offers one). However, your registrar might charge and additional for late renewal.

What Are Premium Domain Names?

Most domain registries keep an eye on expired domains of their customers and try to preserve the ones that are valuable – for example, one-word domains. Because short one-word domains have a market value of thousands to millions of dollars which makes them a goldmine, some registries pre-buy catchy domain names that they resell for thousands of dollars at a later time. These types of domain are called “Premium domain names”.