When you have a great idea for a product, it makes sense to start an online store. The product is great and you have good marketing experience. It should be successful. Yet, there is one aspect of e-commerce that can sink your store.
Shipping is an easy thing to get wrong. When shipping and fulfillment are not done well, then your store has little chance to succeed. Get it right and everything comes into place. In this article, we will go over how you can manage your shipping to keep your e-commerce store running smoothly.
Shipping is not a one size fits all situation. Some shippers are better at local or regional deliveries. The big names have great logistics at work but don’t offer much leeway in their pricing. Using regional shipping will often get you a better price. And it often is a better experience for your local customers.
You should still shop around to find the right solution for your local shipping needs. Cincinnati courier comparison services are a good way to check out the different prices and services for local shipping.
Customers like to have a variety of ways to be in control of their orders. Some need things overnight and are willing to pay a premium for that. Others need to have several options for delivery dates to fit their lifestyle.
Make sure to provide many different options for speed and price and this will give you higher conversions. Free shipping is usually something people look for. Although it isn’t actually free. You will increase the price of the product to accommodate what it will cost to ship.
If you are using software for your checkout on your site you can link it to shippers for real-time prices. The software will coordinate with shippers like UPS and FedEx to give the customer their exact shipping price before they checkout.
A flat rate is a popular option. It helps to avoid overcharging your customer. And it also helps to avoid losing out on revenue if you undercharge.
Part of the cost of shipping goes toward the weight and size of the package you are sending. Bulky packaging is going to cost more to ship. The cost of which gets passed onto your customers.
To keep your prices competitive and attractive for customers use lightweight materials for your packaging. It’s important for the package to arrive in one piece and undamaged so use strong yet lightweight material.
Have a variety of sizes for boxes to reduce the size and weight for each of the products you have. Any packaging material inside the box needs to be just enough for protection without adding bulk to the box.
For many products, the cost can’t justify getting insurance to cover loss or damage during shipping. For large and expensive products, it should be considered. The loss of one big-ticket item can be more than what you would pay for insurance.