How to Optimize WordPress Site and Turn it to Mobile Ready

David Meyer 22nd Oct 2015

According to recent study, it has been figured out that 80% people browse the websites via mobile devices. It defines that a million of mobile users use smartphone, tablets, iPhone, other advanced mobile devices to surf over the web. So, how could we forget to target them as we know they are in vast scale. This is because the trend to move towards mobile-ready sites is going on in the web development industry.

Do have a good and appealing website, but still fail to target your reach? If yes, then turn to optimized one, otherwise the doors to drive organic traffic would be closed for your business.  

The need to own the mobile optimized sites has arisen these days, so if you are not running mobile-ready site, then you can miss big opportunities. Hence, take a right decision soon. For the neophyte, we are going to discuss some efficacious tips that will definitely aid them to develop a mobile-friendly WordPress site exact to the specifications.  

1.    Go With Mobile-ready Themes To Use for WordPress Website

To get a uniform look over the mobile & desktop versions, choosing an ideal mobile-friendly theme is a fruitful solution for you. With this approach, there is no need to hire any professional as you can do it on your own. The buzz in mobile device industry is also soaring the demand of mobile compatible themes, which means finding them is not a tough task.

You may search out free WordPress mobile themes over the web, but don't forget to check their functionality and features. Compare with others, then select the best one which suits your needs to the fullest. If your budget allows you to purchase premium mobile-ready themes, then go for it as such themes comprise more & advanced features than free to use themes.

2.    Examine Theme’s Friendless Using Google Testing Tool

After purchasing a theme for the site, it is also important to examine whether it functions well with consistent appearance or not on different devices. Sometimes, theme is constraint for particular platforms/browsers. Thus, you should not miss to check it out along with the substantial features.

With the recent Mobilegeddon & mobile friendly update, Google has also introduced a testing tool to help you evaluate the friendliness of site with different mobile versions. The interesting and fruitful thing about this testing tool is; it lets you know all the issues why site is actually not mobile-ready. In this way, you can judge where your selected theme lacks which is usually onerous to find out without tool.

3.    Install An Appropriate Plugin & Make It Activated

Installing the best and feature-rich plugin is a viable step that you must perform while turning site to mobile friendly. After WordPress plugin installation, activate it successfully to start playing with stunning options. Picking one from thousands of plugins is a challenging task. Thus, it needs to be done carefully in order to choose the best which helps you create optimized site that works well on all major platforms and mobile devices.

Even if you don’t have enough coding skills, then don't get worried about it because WordPress plugin can help you come out from this situation without demanding manually written codes. Plugin requires just a few seconds to be executed greatly.

WPtouch plugin developed by WordPress official team is great to build mobile-ready sites. It automatically uploads mobile themes and turns site into mobile compatible to all your target mobile users. It also improves the look of your site by making it stylish, user-friendly and fast performing. Many other plugins are available on the Internet, so choose the right one considering all required factors.

4.    Work for Responsive Website Design

Responsive sites respond according to the device, whether mobile or desktop version. When you browse them via desktop, then the presentation would be in one way, but on smartphone and tablets, it displays in another way. The customization of responsive design is quite simple as it is done automatically and it does not matter what sort of sources your viewers use to view the site. If you want your website developed by WordPress, then it would be highly recommended to you to go with responsive design. To meet this purpose, just find responsive WordPress theme and start creating layout what you want.   

5.    Reduce The Use of Elaborated Graphics

As we all know the mobile device screen size is quite small, so if you'll use elaborated graphics, then think how would it appear? Obviously not good! Thus, maintain your website look and keep it professional and simple using minimal elaborated graphics. Too much use of them will surely increase the web page loading time and it actually impacts the overall performance.  

If it comes to e-commerce sites, then shoppers like to be able only to purchase quickly instead of viewing graphics. Hence, try to veto the massive graphics usage and make it simple & professional in look.  

6.    Use only Mobile optimized content

The last, but vital thing that you need to do is; make your website content mobile optimized so that views can access through small to large sized mobile screens. You can’t skip this step, because content is a king at site. But, the content should be relevant and informative so that viewers take more interest while visiting your site and reading the content.

Conclusion:

Fortunately, many leading companies are offering services to convert the existing site into mobile-ready. So, you may take advantages from their services, otherwise optimize it on your own, if you are technically sound in terms of WordPress. In this way, you can explore your business scale and target more consumers easily from across the globe.

Authored By David Meyer

David Meyer is fervent web developer from CSSChopper- WordPress development company, who has extraordinary project delivery track record. He is also keen to share informative blogs to help the novice.

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