Did you ever think why is having a unique logo is important? The logo is the first symbol or graphic element that potential clients or consumers relate to a company or product. It gives them a first impression and, undoubtedly, it must be good. The goal of the logo is to connect people with the brand. There are no rules to create a good logo, it is considered an art and everything depends on the creativity and the power of expression of the designer.
However, many are the designers who have dared to give advice and compile a series of basic principles to get the perfect logo. Here we make a summary of its 7 fantastic rules to get the perfect logo.
You must bear in mind that your logo will not only appear printed on paper. Currently, it will be used in all types of media such as Web pages, visitor cards, high-resolution photographs, or even T-shirts. Hence, it should not be too complex. A good example of versatility is the Nike logo.
Using colors and the right shape will make your design easy to remember. Colors can express a multitude of feelings and a perfect combination of colors will give meaning to the logo. On the other hand, the shape of the logo is also important because if it is very difficult to draw it will cost to remember it or even understand it to some people.
It is not necessary for the logo itself to answer the questions, for example, a logo of a sofa shop does not have to be a sofa. However, three questions must be posed and resolved before designing the logo: why do you need it? Who is it for? and what is its purpose? It is very important to take this into account and offer all the information to the designer if necessary.
A good logo is the one that does not go out of fashion with the passage of time. Although fashions change, it is a serious mistake to change your logo every year, as consumers will not relate the brand to the new logo. There are some examples of logos that have remained as they were designed years ago, one of which is the American Broadcasting Company (ABC) logo, designed by Paul Rand in 1962.
That your logo complies with this rule will be a good sign, since it will mean that it is not complex at all. Some examples can be the logos of Nike, Coca Cola, or LG company.
The originality of a company begins with its logo, hence a good logo is a very important aspect to differentiate from the competition. The logo of a company must be the answer to the question: why am I better than the rest? If your logo stands out and impresses you will gain respect and trust towards your brand.
In summary, it could be said that simplicity is the golden rule for the design of logos. In many cases, simple things explain and contain the message better than complicated things. There are many examples of famous logos with great simplicity, for example, those of WWF, Adidas, or IBM.