It is well known that PPC campaigns work best for driving instant results. But still, you should know that it is not the only method paid campaigns can deliver profit to internet marketers. Combining PPC data into effective SEO campaign will assist in enhancing your overall performance.
SEO strategy you are using should remain flexible to trends, user behavior, and algorithms. It takes a lot of time to estimate the results of an effective SEO campaign but the PPC data lets you forecast what does not work and what works. By using the PPC information, you can easily boost the search ranking significantly. Let us discuss how to examine your paid campaigns to find out which keywords bring about the maximum conversions and concentrate on these keywords to enhance your SEO.
Know the difference between PPC and SEO keywords
Pay per click or PPC advertising is a straightforwardly managed digital marketing channel. It offers a chance to target particular audiences, countries and also the time you wish to show up your ads. Because of this fact, it is possible to make use of PPC reports to gain useful information for enhancing your keyword list. There are certain difference between gathering keywords for PPC and SEO.
How PPC campaign assists your SEO?
Some of the main reasons to collaborate PPC campaigns with SEO efforts are as follows:
Steps to develop your SEO Keyword examining your PPC campaigns
To find the keywords-> browse reports-> choose search terms. Here, you will see search terms that are used by people and terms that resulted with your ad to appear and being clicked. If you want to gather keywords which result in high click-through rates, navigate under clicks and choose High to Low. You will see a list which will display keywords according to a number of clicks.
Next, let us see the conversion rate in terms of driving number of clicks. If you cannot see any results, it means people who have searched using those specific terms were not ready to purchase. If you still optimize blog posts according to these keywords, there are chances for your visitors to approach your website and get converted as customers.
2. Analyze PPC campaigns of your competitors
To improve SEO keyword list, we suggest you determine competitor’s keywords and ads. Content creation is not performed only for driving traffic to the website. It is something worth for your overall performance of the business. The website content should attract genuine leads which have chances to convert. Hence, it is important to check your competitor’s ads and keywords which are showing on the search engine results page. If you find your competitor spending large sums so as to appear in Google results, it is important to consider the keywords they are using.
During this stage, it is recommended to use all in one Search Engine Optimization Tools such as Moz, Serpstat, or Ahrefs. It is best to use two reports for this purpose.
Keyword report:Enter your focus keyword in the Keyword Research- PPC Search- Keywords section (as shown in the image). Choose your country and select ‘search’. You will see bunch of similar keywords in the report. Those keywords are focused by your competitors. It will be shown along with ads and keywords. Gather the relevant ones and include them in SEO keyword list.
Ad examples report:As you browse the Ad Examples section, you can see the keywords utilized in the paid campaigns of your competitors. This time, you can see them grouped as per the specific ads. It permits you to obtain instant cluster of keywords pertinent to various landing pages.
Conclusion: Keep tracking
Reviewing your PPC results on regular basis helps in improving your SEO performance. Though it is unconventional, it is an effective method. Ensure to make your SEO and PPC function together for better brand promotion. You will witness excellent conversions and also get statistical information to outperform your competitors.