Video is powerful. When harnessed correctly, YouTube can be one of the most potent marketing acquisition channels that you have.
In this article, we take a look at what a video sharing platform like YouTube can do to increase your website traffic and get you in front of your market!
One of the Best Forms of Engaging Content to Power Your Site
As a lot of marketing professionals have said over and over again that content will always remain as king. It is through content that you can garner the attention of the people you want to reach. However, for content to be taken to the next level, it has to be engaging, and it either has to stimulate or provide value.
Video is one of the best examples of this kind of content and is also the reason why YouTube is so powerful. Your YouTube stats could be the next reason why your website traffic increases due to the power of leveraging videos.
There are different ways to leverage video, but what always works is providing value for the end-user. Some might be tempted to think that using video means you have to make viral videos all the time, but this isn’t the case at all. There are different types of videos that you can produce that can help boost your marketing efforts. Consider the following:
- Webinars are a great way to stimulate the minds of your potential prospects, and they are a form of education. You can even make some of these private through YouTube and give them away as freebies for your lead magnets in your website.
- Tutorial videos can be used to show customers how to use your products or services.
- Educational videos are a great way to drive traffic from people who want to learn about a topic, and the video doesn’t even have to be about what you are selling.
- Viral videos are a great way to experiment and, if done correctly, can lead more people to your brand.
These are great ways of providing value to your customer and subtly leading them into your brand and website. However, the most important part of the equation is learning to give value for free because this is the only way that people will “buy” into your content. Quality and value are essential in this aspect.
Your Audience is Global
Ecommerce paved the way to get products or services to anyone on the planet with an internet connection and a screen. It’s turned so many local brands global. This is something YouTube can significantly contribute to since it is a worldwide platform.
If you don’t have a strong local marketing presence in a particular country, but someone happens to stumble upon a tutorial that you’ve released, they are now exposed to your brand. If they decide that they like you, their likelihood of visiting your website is higher.
With YouTube and the right kind of content, your video reach on the platform is global. You can get your videos anywhere and watch that traffic trickle into your website
Social Media Integration
Another thing that’s amazing about YouTube is that it allows you to integrate it to your other social media channels, thus making it easier to cross-post your content. Since video works well anywhere, it will enable you to create a syndicated release of your video that hits your Facebook followers, your YouTube followers, and the other platforms you are in.
YouTube allows you to increase your exposure quickly with its integration features on other social media sites. Most of the time, all you have to do is paste a link to share a status update, and a mini-player will automatically be available. If you have the opportunity to be visible to more audiences, then you should jump right into it. You can also buy yourself more visibility on youtube by buying youtube views from sites like Buzzvoice.com
If you do a good enough job and get people to subscribe to your channel, then you have efficiently turned your YouTube channel not only into your video-sharing platform, but also an avenue for more engagement with your prospects.
Running a marketing campaign can be expensive. Apart from YouTube Premium, using YouTube is free! There are no fees to pay for, even if you choose to upload in the highest qualities multiple times. It makes it a cost-effective video-hosting platform for all of your needs.
It Can Boost the SEO and CRO of your Website
If you are struggling to keep people on your site and have high bounce rates, then maybe it is time for you to consider using YouTube to help you out. Having videos on your site increases the likelihood of someone engaging with the video, which can help visitors stay on your website even longer. Their length of visit may eventually turn into conversions.
However, there are more SEO or search engine optimization benefits on YouTube. If you place a link in your video that leads to your website, this can serve as a traffic generator when people click on that link and a quality backlink from a social media site.
Also, when people notice that your website produces excellent content and videos, they can link to your website, too, creating a more significant stream of backlinks.
There is also a slight chance that your YouTube video ranks high if it is relevant to a particular search, and this could mean more traffic for your website.
You should always aim to optimize your content for social media platforms as well. It’s not just organic search engine rankings, or your run-of-the-mill Google search, that you want. You want your video to come up first on searches, as well as your keyword on YouTube. The more popular your video is, the higher it’s ranked.
The evidence is outstanding: YouTube is and will continue to be one of the most powerful marketing tools available to you and your organization. There is no dislodging it as a powerhouse and a market leader, and there is no denying the marketing power of video.
Learning how to harness the power of YouTube in marketing your website should be one of the significant priorities of your digital marketing strategy. Not only is it cost-effective, but it is also easily deployable and scalable.