SEO For E-Commerce Websites: What Are Key Checklists!

Tom Hardy 09th Oct 2020

There are several elements that play crucial roles in determining the ranking of websites over search engine platforms. If you are having an e-commerce portal, then you need to make the tracking of the products easy for the customers. A sheer community of non-technical people, who are not well aware of the keyword aspect of SEO for the right product search, still exists.

To help such people feed properly with the right suggestions, it is important that the websites must serve automatically according to the variegated needs of the visitors.

Here is an essential checklist of factors that your e-commerce sites must have in place if you wish the sites to attain the top position in SERP.

1.    Auto Suggestions

Providing auto-suggestions over e-commerce websites is a common practice today. The idea refers to offering to autocomplete suggestions to the users as soon as they begin any of their search queries. These suggestions guide users towards:

1.    A better search query that acts as a helping hand
2.    The most relevant product related to the search

Read Implementation of Auto Suggestion in PHP with Live demo and Download (Autocomplete search in PHP, Mysql, Json with href Link Navigation)

2.    Reviews

Nearly 60% of the customers read online reviews before they make a purchase decision. Offering the on page reviews from the existing clients will serve as a trick to attract potential customers towards the business website and convert them into your loyal customers. This helps in:

1.    Improving conversion rates
2.    Eliminating any doubts stated by potential customers

3.    Breadcrumb Navigations

Breadcrumbs appear as the small text navigation that helps the customers identify where they exactly are. It builds a navigation hierarchy for the visitors, which often looks like:

Home > cloths > Women's cloths > t-shirts

This easy to understand navigation contains a link back to its category or the subcategory page.

4.    Related Products / Category

E-commerce sites are required to pay special attention to related products or a particular category so that the visitors can have an instant match to the product they shopped last. Showing related products or the categories increase the possibility for the customers to buy the same, which is further a trick for improving the following:

5.    Category & Sub Category Page

Categorisation of products over an e-commerce site is important so that customers can buy easily. It is important that the URLs should be written correctly so that the customers can get the right searched options.

It is true that search engines can figure out complicated URLs, but it is always beneficial to keep these links simple and easy to understand.

6.    Internal Linking

Interlinking linking becomes important if you wish to improve the rank of specific pages. However, while practicing the approach, it is important that the pages should be linked with:

1.    Consistent URLs
2.    And never with parameters

7.    Image Optimization

Image optimization is a tool to maximize the exposure of web pages on search engines. When people see search results over Google with images, they are more likely to click on the links. For the best result, optimize:

1.    The image file name with the primary keywords
2.    The file name with the trendiest keywords

8.    Rich Snippets

Rich snippets are added as microdata to the HTML that enables applying detailed information on the search engine listing that includes users’ reviews, product prices, and stock availability. While applying the details make sure:

1.    Your product pages are optimized appropriately with rich snippets
2.    Images are well optimized for quick loading

9.    Page Loading Speed

E-commerce sites are required to load fast to accomplish the search result of the visitors. Even Google considers this factor an important one & has offered a helping hand to developers in the form of “page speed online” - a web-based tool that offers technical ideas to developers for increasing page speed. Thus, use this particular algorithm for loading the web pages:

1.    In less than 3 seconds
2.    Successfully with proper images (already optimized)

10.    Navigation & Crawl ability

E-commerce websites should offer easy navigation facilities to visitors. The sites should also be an easy destination for search engines to crawl upon. The navigation ability of the websites can easily be checked with tools available over the internet. Thus, a website needs to provide better navigation facilities because:

1.    It helps search engine platforms to index the sites in the resulting feed
2.    The exposure of the site increases over the internet

11.    Canonicalization

Canonicalization is basically picking up the preferred URL when there are several choices, which generally refers to the home page. Google generally considers the best choice when the choices come as,,,, and more. Thus, canonical tags must specify:

1.    The preferred URL
2.    Single page as its own source

12.    HTTPS

HTTPS acts as a protocol for secured communication. Authentication of any of the websites is the main motivation of HTTPS. It also helps in protecting the privacy of the data exchanged over the internet. Thus, HTTPS provides authentication:

1.    To the website &
2.    Associated web server with which one is communicating

13.    Questions & Answers for the Product

Providing detailed descriptions of your product in the form of questions and answers is the new e-commerce trend. These descriptions help people in a better understanding of what is being sold to them. Detailed product descriptions clear the:

1.    Doubt about the product if customers have any
2.    Negative perception visitors have already made

14.    Website Errors (Not found, bad links broken links, etc..)

Google looks unfavorable upon the errors of the websites as they do not have a good impact on the users' experience. Therefore, it is important to regularly check the pages on webmaster tools for page errors. It is also important to:

1.    Set up necessary redirects for the pages that no longer exist
2.    Use "canonical" to make sure that duplicate content is not affecting the pages’ visibility

15.    Pagination

Pagination is segmenting links to content on multiple pages. While using pagination, it is important for the websites to keep in mind not to use duplicate content as it may affect the visibility of the page over search engine ranking. Pagination is effective for the websites when:

1.    Products in a particular category are increasing
2.    Web pages are taking longer load time

Read Implementation of Pagination in PHP with Live demo and Download (Download Pagination in PHP and MySql With Example)

16.    Content & Keyword Research

A website must have relevant content and the keywords to help it rank on the top position. With relevant keywords, search engine platforms are more likely to crawl over the website and show the site in the resulting feed.

17.    Responsive Designs

Responsive designs for e-commerce websites are a must as the website needs to scale well over mobile platforms. Responsive websites can be browsed on any of the platforms and thus, it increases the audience for the website. The most important benefits with responsively designed websites are:

1.    Sites scale well over mobile as well as desktop platforms
2.    Websites provide a better user experience.

Read Implementation of Pagination in PHP with Live demo and Download (Designing a Responsive Website Using Twitter Bootstrap)

18.    Social Media Integration

Websites should be integrated well for social media sharing so that any piece of the content can easily be shared by the readers from the website. The social media presence of websites directs signals to search engine platforms about a site’s performance. Therefore, make sure your sites have:

1.    Social media buttons on all the pages
2.    Links to social media accounts.

19.    Page Content (language)

The language of the e-commerce websites matters for the locals and thus, if you are starting the business in any specific geographical location, you need to be well aware of the use of language over the website. Thus, keep in mind to:

1.    Research well before developing the website
2.    Incorporate the right language over the website

20.    Company Blog on your Main Domain

The company blog on the main domain serves its publicity. However, the content should be written with a unique approach and must have all the relevant keywords in the copy.

It is important to increase the readability of the blog through an engagingly written piece of write-up.

21.    Meta Keywords and Descriptions

Meta description also referred to as page description, appears below the page title or SERP (search engine results page). These pages serve by providing a description of the page, which acts as a successful element in maximizing clicks through rates. For the best results, meta descriptions should be:

1.    Between 150-160 characters
2.    Original piece of content

22.    Page URLs

"Uniform resource locator" or URL is a medium for Google or other search engines to index the content of a specific page. Thus, it becomes important that the right keywords have been incorporated rightly. It is also important that URLs are:

1.    Structured nicely to make the page search engine friendly
2.    Separated well by a dash

23.    Page Titles

The titles that are assigned to pages are called title tags. It is also one of the important factors in search engine optimization. Page title not only improves the ranking on Google but also helps consumers track a page & also prompt them to click. For a perfect page title, make sure:

1.    The titles are written under 65-70 characters
2.    The titles are unique to the websites

24.    Header Tags

The codes that are used to create headlines in a web page’s HTML are known as header tags. They appear like:

headline here

They are another indicator for the search engine platforms to look upon while searching for queries from the visitors. Thus, it becomes important for you to use:

1.    The H1 tag close to the top of the page
2.    Primary keyword of the page in the H1 tag.

The SEO elements described in this write-up are most important to be taken care of by e-commerce websites for unique user experience and better ranking of sites over the internet. Hence, keep all the above-listed points in mind for the outstanding performance of your e-commerce websites.

Authored By Tom Hardy

Being a creative writer at Sparx IT Solutions- SEO Services company, Tom Hardy is passionate about researching on the elements that could help to increase conversion rate of e-commerce websites. He keeps himself updated with the latest trends and shares valuable information with engaging blogs.

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