With holiday shopping season nearby, now is perhaps the best time to start a Facebook Store. It allows businesses to open online shops where they can “show and sell” their products to Facebook's nearly 3 billion monthly active users.
80 million other SMBs are also on Facebook, 25 million of them are active advertisers. With a Facebook Store, you can join this league, more so, because SalesForce has predicted a 15% y-o-y increase in holiday e-commerce sales this year.
Therefore, setting up a Facebook Store is a no-brainer. What's more, with zero dollars and a few clicks you can be up and running. In this post, I'll show you how to set up a Facebook Shop, how to choose the right products to sell, plus how to land your first sale, but first.
What is a Facebook Store?
Just like a Shopify store, a Facebook Store allows you sell physical items online, only in this case, Facebook hosts your online store for you. This means you do not have to worry about domain name registration, hosting, updates, security. All you need is a Facebook Business Page, and at least a physical product.
According to Facebook, “this feature best serves merchants, retail and e-commerce advertisers. We recommend it for businesses selling apparel, accessories (including bags and luggage), home furnishings and baby or kids' products.”
Following are 9 Steps to Create a Facebook Store
Step 1: Navigate to Shop
Navigate to your Facebook Page and click on the “shop” option as shown below.
Step 2: Set Up Your Shop Section
To set up your shop section, you have to first agree to the Merchant Terms and Policies which cover product listing, deliveries, returns, disputes, handling of user data, etc.
Step 3: Select Checkout Method
Here, you can choose how you want visitors to buy products, either by messaging you or by clicking a link that redirects them to your website or online store.
Keep in mind that most customers may prefer to pay on Facebook to paying on a “less trusted site.”
Step 4: Turn on Messaging
Turn on messaging if you chose it as your preferred checkout method.
Step 5: Add a Cover
Here’s your chance to really catch people’s attention. Add a beautiful cover which can be a photo, video or slideshow.
Step 6: Add CTA Button
After adding a cover, you should add a call-to-action button e.g “call now ” or “shop now.” This is customizable.
Step 7: Add Product
Here you can add product photos or videos to your shop. This can only be done on a computer. There are certain important guidelines to be followed here, e.g, images must be square and have a resolution of 1024 x 1024 or higher.
Thereafter, you will need to add product name, price, description, checkout URL, then set visibility and select condition, whether new or used.
Step 8: Confirmatory Message
You will get the following confirmatory message showing you’ve successfully added your first product to your Facebook Shop.
You can add multiple products to your store, as many as you want.
Step 9: Storefront
Here’s what this Facebook storefront looks like after completion.
Once done, you can start promoting your Facebook Shop.
Following are proven tips showing
How to Sell on Facebook
Now that you have set up your Facebook Store, we'll look at how to sell on Facebook. There are many ways to do this, including:
How to Choose the Right Product to Sell on Facebook Store
Here's how to choose the right product to sell in your Facebook Store.
Popular e-commerce platforms/marketplaces like Shopify, AliExpress, Alibaba, are great places to identify what sells or what is selling. Watch out for products with high orders.
How to Get the First Sale on Facebook
After you have identified the right products to list and sell, here's how to land your first Facebook Store order.
By offering a discount to first responders, you make it easier to attract first time buyers. Plan this to avoid incurring huge losses. Also seek out ways to channel such new customers into your sales funnel using lists, etc.
You can also land your first sale using buy-one-get-one-free (BOGOF) offers. Shoppers love "free", even if it actually means reduced fee.
You can also organize an official Store Opening party where you sell products at a discount. You can use Facebook Live or organize a Facebook Watch Party.
This may not count as much, but it still counts. By placing an order yourself, you show you have faith in your product, plus your stats read "1 sold."
You can share posts stating that you've just opened your Facebook Shop and that there's a reward for the first customer to place an order. You can offer to make them the face of your brand for a month.
People love to give to causes they care about. By donating a portion of sales or proceeds to charity, you can get a lot of people to shop with you.
By using clear calls-to-action, you make it clearer and easier for customers to take action. CTAs like call now, buy now, or shop now, will clearly tell visitors what you expect of them.
By setting up a Facebook Shop, you can learn about how to run an online shop. Should you decide to migrate to other more robust e-commerce platforms like Shopify, BigCommerce, etc, these lessons will still prove invaluable.
In this post, we have covered what is a Facebook Store, how to set up a Facebook Shop, how to sell on Facebook, how to choose the right product to sell on Facebook, and how to get your first sale on Facebook.
Let us know how this has helped you in creating your Facebook Store.