As you start a website, you need to choose where you’ll build it on. If you’re a novice in creating websites, then this is a crucial decision for you to make. Aside from that, the outcome of this choice will impact your future website visitors, who are also likely your potential customers.
Two leading website builders that are making their names in the online world are Wix and Squarespace. Which one is best for you as a small business? Below are some details of each website builder:
Ease of use during design process
If you’re a startup entrepreneur, you’re more likely the one building your site, or at least you’d want to know your way around it for maintenance purposes. No doubt that both Wix and Squarespace offer sleek and modern designs; however the big difference lies on how to achieve those beautiful and easy-to-navigate landing pages.
Wix offers a drag and drop feature where you can easily design your page. Also, it has what it calls “WIX ADI” or its artificial intelligence, wherein you’ll be asked some questions, and it will design a website based on your answers. The website design that it creates for you may be edited, too. Then, you always have the option to switch to the usual drag and drop function.
Squarespace, on the other hand, is a bit tricky to use. If you need to move a specific image, then you have to follow the grids or what they call as the Spacer elements. Getting around the builder would take some time, but it isn’t as difficult as coding your own, though.
What you can do with Wix with a simple drag requires more clicks if you’re using Squarespace.
Backup creation capability
Whether you’re a small or massive business, creating a backup of your website pages’ data is very important. If you’re in the designing process or even if the website is already done and then you eventually realize that you like the earlier version better than the current one, Wix has the ability to let you restore the previous version. Squarespace doesn’t have this capability, and if you want a copy of your website content, then you may want to copy and paste those on Word documents.
Site responsiveness and flexibility
One of the primary aims of a small business web design – get a website built to get leads. These leads can then be converted as sales. Many customers nowadays use their mobile phone to browse some products and services, so if your website is not mobile-friendly, then this is a big missed opportunity for you.
Wix offers 500+ themes to choose from; however, the downside of it is that you need to do some tweaks yourself as they aren’t as responsive. Though you need to adjust some settings, Wix still makes it easy for you to adjust the website design to fit mobile settings. It wouldn’t require you to use CSS and HTML, and you just have to tinker with the settings provided. This may be one of the downsides of using Wix: you can’t change a theme once you’ve already picked one. You’ll be stuck with the theme that you chose and can only change the fonts, colors, and images. With this, you really need to pick a theme that would appeal most to your customers as this will carry your brand.
Squarespace offers less than 100 themes, but those are mobile-friendly. Also, you can access the coding and use either CSS or HTML. Still, however, the editing issue of staying on the grid will limit you. In addition, you need to have a good grasp of how things are done on this builder, thus getting your website live may take some time using Squarespace. In terms of flexibility, this builder’s weakness is the lack of an App store, but the developers of the theme made sure that each theme is feature-packed. It’s just that, at times, you really can’t avoid wanting to try something different or innovative, which you can’t do yet with Squarespace.
E-commerce platform capability
You have the option of using the Wix Store or the Squarespace Shop as both cater to e-commerce needs, though they vary based on what your actual needs are.
Here are some points where the two e-commerce platforms differ and are alike:
- You can sell physical goods and digital products on both Wix and Squarespace.
- You can import and export data on Wix while you can only import on Squarespace.
- You can’t sell services on Wix, but it can be done on Squarespace. The booking app of Wix must be used for this function.
- Both can track conversions.
- Paypal, Stripe, and more payment gateways are available on Wix, but Squarespace only has the two mentioned.
- Wix supports cash on delivery, and Squarespace doesn’t.
- Wix only has the live carrier cost calculator of USPS while Squarespace has FedEx, USPS, and UPS.
Search Engine Optimization capabilities
Search Engine Optimization or SEO helps your website appear higher on Google’s search results. Making your website SEO friendly means that you need to deal with keywords on your headings, meta titles, and more. If you’re new in website building, you don’t have to worry since both Wix and Squarespace have built-in SEO tools.
Wix has a beginner-friendly SEO guide. If this still isn’t enough for you, then Wix SEO Wiz will come in handy. You just have to provide your business name and purpose, then some keywords that you think are related to your business, and it will do the rest. You will receive a step-by-step guide that you will follow and implement for your SEO plan.
Squarespace provides beginners an SEO checklist in their help center. It’s a thorough SEO guide, though this builder doesn’t have a wizard to help you out further with your SEO.
Either Wix or Squarespace may be used for a small business, and you just have to consider certain aspects. Wix has a free plan while Squarespace has a trial period. One thing to consider is your budget. Another is how comfortable you are in using web builders. Wix may be the perfect choice if you’re still getting a hold of basic web development concepts. Meanwhile, Squarespace is an excellent fit for those who have the time and at least an average understanding of how to navigate web builders. Decide for yourself and get that sleek and stunning website for your business built soon.