Top 5 Social Media Marketing Strategies for Startups – Must Know

Karan Shah 31st Oct 2021

Social media marketing is one of the hottest trends in the last few years and changed the way businesses market & communicate with their audience.

But at the same time, with more & more content flowing on the social media channels, it is very difficult to catch the attention of the user and make an impact.

Thus, learning social media marketing end to end is a very good idea if you want to stay ahead of the game. Awareness of all the opportunities is very important to plan correctly and optimize the tiniest of details to your benefit.

In addition to that, we’ve listed some 5 best social media marketing strategies to help you capture the attention of your target audience and get some amazing results.

Let’s get started.

5 Best Social Media Marketing Strategies Startups Must Know

Get the timing right

This is one of the most crucial aspects that many marketers skip out on. Understanding your target audience’s behaviour and figuring out a pattern of their social media usage is very important. Posting content when they’re the most active on social media or when their attention span is the highest can work wonders for you.

Don’t post during blind spots because your content will get lost. Strategize and avoid timings where it is reported to be the least attentive time for users. There are plenty of schedules and statistics available for the most ideal time to post but the best way to find is to think like a user.

Build a Story

To sell something, it is important to sell an emotion first and not directly the product. Because only then will people connect with you. So to stand out from the crowd, build the most relatable story and get them interested.

Follow the AIDA model to build a story and keep it very short. Remember it has to be interesting yet quick.

Use Social Media Calendars

A quick hack to stay ahead of the game is to plan a lot and in advance. Maintaining a content calendar helps you plan your content in advance and never miss out on any important days or events.

Also, it gives your team a direction to distribute their resources and make the best out of their time. Leave room for some last-minute posts or promotions too.

Keep it engaging

All your social media posts and content should be interactive and engaging. Don’t just tell the users about something, talk to them about it. Keep it conversational and compel them to engage with your content.

Get them to like, comment and share it with their friends. The more followers interact with you, the more likely it is that the platforms will start preferring your content.

Add CTA’s like asking them to comment on their experience, or tag their friends, etc. Read more on how to increase social media engagement.

Bank on Influencer Marketing

Any social media marketing strategy is incomplete without influencer marketing. It is one of the hottest digital marketing trends and it is here to stay. The rate of ROI via influencer marketing is so commendable that every marketer is leveraging it to their advantage.

But the key here is that you shouldn’t resort to all & any kinds of influencers and think only money-wise. Because there have been many social media users who have called out brands due to tying hands with anyone solely for profits.

To gain the trust of your followers and send out a message that attracts more genuine users, you should collaborate with influencers who believe in your brand. Someone who creates content related to your niche and has a good influence on their followers.

Remember, even if you go for the biggest of names and pay hefty amounts, it is not going to help you if their followers don’t fall under your target audience.

To Summarise,

Social media marketing is a very important strategy under digital marketing today. The best part about it is that there are no set ways of doing something. The base itself is creativity and thus, to stay on top of the game you need to constantly come up with new ways to attract users.

Here’s a fun fact - Users tend to spend 20%-40% more on companies and brands who respond to them on social media and listen to them.

So don’t miss out on this opportunity to drive more sales and loyal consumers via social media marketing strategies. And did you know? Social media also plays an important role in improving the SEO efforts of your website.

How? Find out by reading this quick guide on 4 ways social media improves website SEO.

Hope this blog has helped you create some kickass social media marketing strategies for your business. But is there a strategy that you personally swear by? Let us know in the comments section below.

Authored By Karan Shah

An 'Edupreneur' and the founder of IIDE - Indian Institute of Digital Education.
He is a passionate public speaker and teacher for over 10 years. He has trained over 1,00,000+ students and 25+ corporates in Digital Marketing via online and offline channels. He is a Harvard alumnus specialising in E-commerce. He is a TEDx speaker and is a visiting faculty at India’s top management institutes like the IIMs.

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