Starting a Website: A full-on business idea or a tool for content marketing?

Sometimes it seems that even a toddler can come up with a profitable business idea, or at least inspirу for a new startup. People love new things and technologies – the world itself encourages you to share ideas and turn them into successful business models. All you need is to notice a problem and to find an extraordinary solution – the one that doesn’t exist yet or an improved version of a current solution.

Every business needs a website, at least a one-page site, or a landing, which will prove your online presence and credibility. But can it work the opposite way? Can a website be that money-making idea? It can if you choose the right strategy. Let’s take a closer look at each case.

A website on occasion

For businesses, entrepreneurs, and individuals such thing as an official website is a platform for reaching clients and selling services. Similarly to an offline office, social networks, and phone number, it is a way to contact a company, to find out more about its offers, and maybe order something. A website on occasion, as we’ll call it today, is a logical step in developing any business for several reasons.

It simplifies the work

If you run a restaurant, people can make a booking via an official site. If you have a bakery, customers can leave their orders for delivery. If you are a dentist, provide an opportunity for fixing an appointment online. This list can go on and on.

It saves a lot of time

People value their time a lot. If they don’t find a location, a price list, basic descriptions of services, reviews, FAQs, or other essential info, they will skip your service and move to the next one. The full information doesn’t always find room in social networks. Some people aren’t registered in any of them. The majority don’t like to make calls in order to specify the information. Thus, you risk losing many potential clients.

It works for the brand

Whether we are talking about a big corporation or a freelance copywriter, a well-designed website will attract attention. After you are noticed, your website may get featured on the lists of “best website designs of the year,” users will share it with friends, and you’ll find some room in users’ memory so they can recognize your brand the next time you see it mentioned somewhere.

It is tailored for your needs

Weblium alone can impress you with its best templates in 2019, and this is only one of the many website builders (a quite new and promising, by the way). Along with Wix, Squarespace, and similar platforms, it features dozens of templates for specific website categories – real estate, corporate, blog, one-page, financial, wedding, and much more. Just open the one you need and find a perfect solution.

It increases the income

You don’t need to integrate a blog into a website and monetize it. A smartly designed website will generate leads, which will result in successful deals, cooperation, and income. Even if it is not the main source of leads, it is still a significant one.

A website on its own

Launching a website with a purpose to earn money comes with some risks. A web platform is not a part of the business development strategy anymore so you need to come up with a full plan for its development: the niche you will occupy, themes you will cover, an audience that will find it all interesting, ideas for high-quality content, sources of monetization, etc.

A website on its own is about transforming content into income. Regardless of what approach you’ll choose, it should be valuable content. The first examples that come to mind are a webshop and an online magazine – one focuses on sales, the other on texts and visual materials, which attract users and make it attractive for advertisers. Interesting website ideas, however, are numerous: dropshipping, reviews, marketplace, rent, entertainment, and many more.

Starting the development

The first step is choosing a type of website you are going to launch. If you are a business owner or service provider, you can move straight to development.

Then, take some time to investigate website building platforms and learn what each can offer you. The packages and prices differ from site to site but finding something that meets your requirements won’t be difficult.

Then, view the available templates – there are at least several for each website category. Pick what is the most appropriate and fill with your content. Launch the website, show it to the world.

On that note, we are to leave you with the successfully launched site. Time to think about (or rather implement) the promotional strategy, and that’s an entirely different story.