The pros of improving site speed is not a myth anymore. Its benefits have been documented by all of the famous SEO blogs such as the MOZ, SEJ, and even by Google itself.
You can familiarize yourself with the benefits of a faster site with the points below:
I recently made changes to my website, Gaming Gearoid.
This is considered exceptional as far as the site speed is concerned. Not only am I retaining my visitors, but I have also improved its ranking by making small changes.
There are three famous tools that you can use in order to test your site speed.
• GTMetrix - a tool that analyzes your page's speed and their performance
• Pingdom Website Speed Test
• Google Page Insight
My favorite tool is the GTMetrix as it shows the most comprehensive reporting for your website. Pingdom Website Speed Test is also a fairly close competitor but misses out on some strong metrics. Google Page Insight is the most important tool, but getting a perfect result on it is next to impossible. Plus, it doesn’t show a detailed report of the issues on your site.
You can also read: How to resolve long http request timeout
Now let us answer the most important question, how to improve the speed? Know that in most instances improving the site speed could cost you money.
In my experience, this is one of the biggest factors that can affect the speed of the site. Some themes are so complex that they naturally take a lot of time to load.
Performing these changes could require you to know to program. You would also have to install several plugins to fix the issues. For example Cache plugins such as “WP Fastest Cache” can help you minify the codes and help you leverage browser caching.
The good news is that all of this could be resolved if your theme is already well made. My theme came with all of these issues already taken care of.
When getting a new theme, ask the developer if it covers all of the mentioned pointers.
This is yet another highly important change that you should consider if you are serious about the site speed. According to Google Guidelines, the website should respond within 200 ms. There is a term called Time to First Byte (TTFB) that you can look into further.
The only way to improve this metric is to move to a better host. A better host in this case is almost always more expensive. You will need to consider dedicated hosting or VPS hosting to reduce the server response times.
There is another type of hosting and this is the one that I use, it is called managed hosting. I personally USE WPEngine’s managed hosting service. Although it is expensive, it delivers what it promises – a faster site speed.
It is a no-brainer and can be done without spending a single dime. There are plugins like EWWWW Image Optimizer that can help you in compressing all the images on your website.
There are two types of compressions: lossless and lossy. For a website, you need to perform lossy compression because every kilobyte saved means your site speed has improved.
If you have Photoshop, you can set the quality of images to the lowest possible settings and then upload them to the website.
Content Delivery Networks, or CDN, basically hosts an image of your website in their servers all over the world.
The content is delivered to the user from the server that is the closest geographically to the audience.
someone wants to access my website is hosted in the U.S from Malaysia then they would originally have to connect all the way to the U.S server.
With a CDN, I could have an image of my website in Singapore. Therefore, the guy in Malaysia would only have to connect to the geographically closer server which is in Singapore.
CDN is a bit expensive; however, they should not be overlooked if you are serious about improving the site speed.