Tips on Improving Site Speed and Why it is Important

Abhigyan Singh 15th Oct 2020

The pros of improving site speed is not a myth anymore. Its benefits have been documented by all of the famous SEO blogs such as the MOZ, SEJ, and even by Google itself.

You can familiarize yourself with the benefits of a faster site with the points below:

  • Site speed is a confirmed SEO factor in the overall Google’s ranking algorithm. Improving the site speed could give you the much-needed edge against your competitor in the SERPS.
  • It makes the website more user-friendly. Know that the visitor can easily go to your competitor if your site does not load fast. Most of the people surfing on the web do not have the patience to wait for a slow page to load. This could lead to higher exit and bounce rates, which could lead to lower CTR.

I recently made changes to my website, Gaming Gearoid.

This is considered exceptional as far as the site speed is concerned. Not only am I retaining my visitors, but I have also improved its ranking by making small changes.

Is improving Site Speed Difficult?

Although you do not need a lot of programming expertise in order to improve the site speed, a few changes can damage the styling of your website. Therefore, if you are unsure about pointers like the minification of CSS and Javascript, it is better to consult with a developer.

How Do I Test My Site Speed?

There are three famous tools that you can use in order to test your site speed.
•    GTMetrix - a tool that analyzes your page's speed and their performance
•    Pingdom Website Speed Test
•    Google Page Insight

My favorite tool is the GTMetrix as it shows the most comprehensive reporting for your website. Pingdom Website Speed Test is also a fairly close competitor but misses out on some strong metrics. Google Page Insight is the most important tool, but getting a perfect result on it is next to impossible. Plus, it doesn’t show a detailed report of the issues on your site.

You can also read: How to resolve long http request timeout

So How do I Improve the Site Speed?

Now let us answer the most important question, how to improve the speed? Know that in most instances improving the site speed could cost you money.

1. Changing the Theme

In my experience, this is one of the biggest factors that can affect the speed of the site. Some themes are so complex that they naturally take a lot of time to load.

Minification of Javascript, Minification of HTML, Minification of CSS, Leverage browser caching, removing query strings from static resources, are some of the recommendations that all the speed test tools would suggest.

Performing these changes could require you to know to program. You would also have to install several plugins to fix the issues. For example Cache plugins such as “WP Fastest Cache” can help you minify the codes and help you leverage browser caching.

However, doing so can also crash the style of your site. It has happened to me once when I tried to minify JavaScript via a cache plugin. Therefore, it is something I would not recommend.

The good news is that all of this could be resolved if your theme is already well made. My theme came with all of these issues already taken care of.

When getting a new theme, ask the developer if it covers all of the mentioned pointers.

2.    Changing your Host

This is yet another highly important change that you should consider if you are serious about the site speed. According to Google Guidelines, the website should respond within 200 ms. There is a term called Time to First Byte (TTFB) that you can look into further.

To give you an idea, shared hosts like, Hostgatoretc have the best TTFB of 500 ms and the nominal can range in 700ms – 1 sec. This is just the amount of time that the webserver needs to do the calculation, then you have the actual loading of the website itself like images, CSS, Javascript, etc. So you can imagine the total time it would take for a webpage to load if the hosting is slow.

The only way to improve this metric is to move to a better host. A better host in this case is almost always more expensive. You will need to consider dedicated hosting or VPS hosting to reduce the server response times.

There is another type of hosting and this is the one that I use, it is called managed hosting. I personally USE WPEngine’s managed hosting service. Although it is expensive, it delivers what it promises – a faster site speed.

3.    Reducing the Size of Images

It is a no-brainer and can be done without spending a single dime. There are plugins like EWWWW Image Optimizer that can help you in compressing all the images on your website.

There are two types of compressions: lossless and lossy. For a website, you need to perform lossy compression because every kilobyte saved means your site speed has improved.

If you have Photoshop, you can set the quality of images to the lowest possible settings and then upload them to the website.

4.    Using CDN

Content Delivery Networks, or CDN, basically hosts an image of your website in their servers all over the world.

The content is delivered to the user from the server that is the closest geographically to the audience.

someone wants to access my website is hosted in the U.S from Malaysia then they would originally have to connect all the way to the U.S server.

With a CDN, I could have an image of my website in Singapore. Therefore, the guy in Malaysia would only have to connect to the geographically closer server which is in Singapore.

CDN is a bit expensive; however, they should not be overlooked if you are serious about improving the site speed.

Authored By Abhigyan Singh

He is a continuous blogger and has blogged on different topic. He loves to surf Internet and always trying to get new Idea about new Technology and Innovations and sharing these great information to all the technology lovers.

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