Facebook sales have become one of the best places to sell online, thanks to that it facilitates communication between a brand and its customers. Even if you're a small business, you can put it to good use selling your products. It's more than just posting your products on your wall and calling it a day, though.
Today, we’re going to explore the ins and outs of selling on Facebook while educating ourselves on you can improve your sales and get those customers in through your Facebook marketing page.
If you want to get noticed on Facebook, it's not enough just to make posts about your new products. You need to be posting content that your audience wants to see. This could be content you're writing yourself, or content that you've shared from other Facebook pages. Whatever it is, it needs to be relevant to both your brand and your customers' interests.
If you have a website, it can be worth posting your blog content up, especially if it’s relevant to trending topics, the time of year or simply something that your followers will find interesting. You can also mix things up by running polls through your posts, sharing captivating images and videos or even organizing a live Q&A session with someone in your business or a leading influencer.
You'll certainly need to write your own content if you want people to engage with you online. Know your audience, and think about what they want. As an example, if you sell make up products post tutorials for certain looks, and reviews of products that you sell. These will give more value to those who follow you, and they're more likely to share what they see.
You need to make sure that your content is 100% original and not copied from anywhere else. It can pay to invest time in creating a list of topics that you want to talk about in the future, giving you a backlog of ideas and concepts to delve in whenever you need to use them.
You'll need to identify the most popular time for people in your audience to look at their feed. Do they scroll through Facebook with breakfast, or check it on their lunch break? Are they checking it in bed before they go to sleep? Whenever it is, you need to capitalise on it. Use a scheduling app to schedule your posts, so they show up at just the right time.
For this part of the process, you can use the built-in analytic software that Facebook offers you. This will give you a lowdown on your follower counts, the demographics of these followers and the times they are most active during the day. Of course, this can be quite difficult if you’re talking to a global community so you’ll need to work out what’s best for you through trial and error.
Many companies slip up by not creating the right kind of Facebook sales page for themselves. 'You don't want to be creating a personal page for a public company' says SMM manager Tim Howard from Elite Assignment Help. 'It needs to be a professional business page, that you can interact with your customers through.' They give you other features too, such as sales pages and messaging, so make sure you're using the right kind of profile.
Also make sure that you’re using all the features that Facebook sales is offering you to ensure that your profile looks and operates the best it can. This includes links to your website, a captivating profile picture and cover image as well as all the information your customers could need to have the best experience when using your business (such as opening times, address and contact information).
The best and most straightforward way to engage with your audience is to ask them questions. Going with the makeup example again, you can ask them what their favourite mascara is, or the best way to test foundation shades on their skin. Ask their opinion, and they'll be happy to respond and share their knowledge.
Facebook sales operate a rather effective polling feature where you can ask a question and get people to vote on answers that you choose. This is a great way to source information on your users by finding out what they want and what they expect from your business. This will help you refine your targeting strategy so you can give your customers want they want, therefore boosting your sales.
(Also Read : How to promote your business via social media in 2018)
Video is fast becoming one of the most popular ways of posting on Facebook sales. The tools on the site make it easy to do so, and you can start sharing interesting clips with your audience. Again, these can be ones you've created, or ones you've shared from elsewhere.
These make people stop scrolling and look at your post, so give them a try. Ensure you put subtitles on them, so they can be viewed even with the sound off. Whether you’re creating your own videos, perhaps in the form of engaging marketing content or even behind-the-scenes shots and interviews, or embedding them on your page through YouTube or Vimeo, find relevant content and share it with your followers!
Your page exists on Facebook sales with millions of other brands, so start interacting with them. Find brands that will have similar audiences with yours, and talk to them. You'll find that you can actually lend a lot of value to each other, as you can make your audience aware of their work, and vice versa.
Don't be afraid to do this. Many companies avoid this as they feel they'll lose audience members to other brands, but in fact they'll actually gain more. Creating partnerships with other businesses can be a great way to expand both of your target markets since you can interact with a whole new follower base that you might not previously had access to.
A lot of people will have horror stories about publishing personal content, meant for their private personal accounts, to the brand page Facebook. It happens, but you can avoid it with some diligence. Ensure that you only have the right people assigned to post on your brand page, and be careful before you hit 'publish'. Are you posting on the right page? Be sure before you click.
Make sure that you’re reading through your content before posting it as well. This is where your knowledge of your follower base will come in handy. While something might be acceptable to say in a certain culture or society, it may not be in other parts of the world where you have followers based and you won’t want to cause offense or anger towards your business.
Speaking of potential embarrassment, you want to ensure that your spelling is perfect before you publish, too. It's an easy mistake to make, but it can make you look unprofessional. Ensure you're proofreading any posts you write before they go live.
You’ll also want to check this when it comes to content that you’re sharing. If anything you post and give your followers access to has a spelling mistakes, typo or other error, this can seriously damage the credibility and reputation of your business because who’s going to want to spend money to a business who can’t check their spelling?
Nothing will get people sharing like you actually asking them to. Include a Call To Action in your post, and you'll see a real spike in shares. Words like 'Please' 'Like', 'Share' and 'Now' all seem to do well on Facebook for shares and likes.
The more shares you can get your content, the bigger your reach will be. The bigger your reach is, the more likely you are to generate followers and traffic to your website so the more likely you are, statistically, to boost your sales.
These 10 tips are designed to help you get the most out of your Facebook page. Use them, and you'll see a real difference in customer engagement, and sales from Facebook itself. Put them to use now and you'll see what we mean.