Writing for SEO is an art, which should attract appropriate audience’s attention. Though there is an abundance of website content writers, few of them are fully acquainted with all the requirements.
Firstly, let us understand what SEO is and why it is important to follow certain obligations when creating online content. Search engine optimization makes your online content more visible in web search engines like Google, Bing, and many other engines improving natural web page results.
There are two types of optimizations, technical and on-page and both are an integral part of improving organic results. Technical optimizations deal with the links, coding of your webpage, and structure, while on page optimization deals with the keywords with which you attract your target audience, length of the content published, images, and style so that the page is read by Google and gets ranked.
Here are some useful and simple tips for writing user-friendly SEO web content:
1. Select the target audience
This usually determines the keywords that should be used in your text. The keyword is a word or a phrase that you believe must be in demand for keeping your product in mind. For example, if you are selling makeup, then your target audience must wear makeup or must be looking for an online site to buy it from or read reviews about a newly launched item. In this case your immediate keywords should be great/cheap/long-staying makeup, you can add adjectives and verbs before and after keeping in mind what should your audience be searching for and then all other related words that come with makeup are going to be your secondary and tertiary keywords like girls, women, skin, beauty, natural, party, and so on.
Study your product first and then make a list of all possible keywords related to it. Keep in mind that the list may be very long so you will have to identify most important to least important keywords. Also, avoid using very generalized keywords like if you use makeup, then there will be millions of sites that will come in results, and naturally your site being unpaid will end up somewhere in last few pages.
2. Select a title
It is very important as it makes or breaks the audience. Try throwing in an interesting or intriguing title that will push your readers to go further should contain a keyword, for example, ‘do you need makeup, not any more’ for selling products that give a no makeup look. A good title should not be very long; ideally, it should be within 8-10 words that comprise 60 characters max.
3. Select readable content
Only the pages that are a readable climb up the search engine result pages and may even end up in top ten or five without spending a dime. So how do you write readable content using your keywords? The genuine current information about the product keeps your audience going, so they continue clicking on each link of your page making it readable to Google, hence making it mount the page results. Your page is labeled as relevant to the search query because your target audience spends more time on your web and scroll through content. This is also known as dwell time or the calculated time between clicking on a search result and when you are back on the results page.
Additionally, knowing what your searchers are looking for and then providing the same knowledge with additional tips in the simplest possible manner makes your website readable and shareable. Write web content as you are talking to them, avoid saying negative, discouraging things, interact and try to know them better through your posts and most importantly keep rewarding them at intervals. It does not mean monetary benefits, but you can share the picture they sent you, posting on something they mentioned by referring to them, these tricks increase your readability by several folds plus you are shared amongst friends of those you are mentioning.
4. Select URL carefully
It stands for uniform resource locator but generally referred to as the web address of your page and identification of resources connected like hypertext pages, pictures or images, any sound files in the website, etc. A good URL though has a keyword in it, for example, www.yourpage.com/cheap-makeup, etc. because what kind of site would talk about a product without giving a clue in title or web address.
Blog writer has the liberty to edit their URLs whereas designed websites have the same address, which is also a good thing as readers can memorize it easily. Also embedding a link in your article along with using URL is a good idea, this will enhance the visibility of your page. Using click here and hyperlinking it is an old fashioned way of calling to action, use anchor texts instead.
5. Select a smart layout
There’s a difference between hard work and smart work. If you have excellent seo keyword based content but choose the layout that takes time to load or is complicated to understand you will lose the audience. The layout is not officially a seo element but plays a crucial role in whether someone stays on your page or not. Web browsers are impatient, and nobody could blame them because they have so many other options they could jump to instead of waiting for your page to load unless you are Apple. Keep the minimum time not more than 3 seconds (BBC news report backs our research), any later than that, and your lead is gone to another result.
Also, it is important to simplify things for your readers instead of creating an enigma through your design. If they do not understand it, they do not like it, and eventually, they will leave. Simple, bold, effective, and easy designs attract readers. Break texts into small segments and enhance their readability using pictures or bigger font headings so that they stay and read.
6. Select Meta wisely
It is the technical facet of the search engine optimization, though it may not seem big it plays a significant role in making your page crawl up the web results. Many seo writers overlook this tiny part because they are overwhelmed by on-page aspects. While writing meta title use your major keyword and direct it towards the reader keeping the length to less than 160 characters, otherwise Google will truncate it, and it may not serve your purpose.
7. Select powerful visuals
Website is made especially for the eyes; it is not like radio or TV where you can know the content without seeing it. Make use of visual aesthetics and draw much more traffic than you bargained for. It is witnessed that articles that have big, bold images have 94 times more viewership than those that do not. Also, many visitors just visit pages for images for instance look at Apple’s page; even Android users admire it though they do not intend to buy it. Bigger brands have very little copy and sharp, high quality images and most of the time they get the job done. Choose a sleek, simple design with relevant keywords and Meta titles. Moreover, if you are a beginner buy a shutter stock account before you get into any complication of using copyrighted images.
8. Select keyword intensity
Stuffing your website with keywords is a bad idea; you should take note of how many times a keyword should appear in your copy. Though the frequency and density of keyword may not be as crucial as they were a few years back, it is still important to impact organic results of your webpage. Ideally use one major keyword at least four times in an article, using it five times is okay but repeating it more than that is considered stuffing.
If you keep all these factors in mind, you will be able to create successful seo based web content. It is important for any blogger or business to connect with their readers and post to make a connection with them. An interactive, visually attractive, creative yet simple copy will help your webpage search results in no time.